Ada Lovelace is known as the world’s first computer programmer. She took the Babbage’s Analytical Engine and wrote an algorithm to calculate Bernoulli numbers.

Back in the 19th century, what she saw was that the analytical engine wasn’t merely a crunching number machine. If numbers are symbols, this engine could manipulate any type of symbols, like musical notes.

We are in the 21st century and we are still thinking in terms of numbers, failing to see the bigger picture and the potential of the available technology.

We look at total impressions and clicks. We look at how many followers or subscribers we have. What’s really important is not the number, but the relationship between them.

We can code programs that will explore these relationships and surprise us with the results. As Ada realized 2 centuries ago, the challenge is to come up with the optimal set of instructions, not as much the inputs or outputs.


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Leo Celis