The first thing that stands up in Oribi is its wizard. Aimed to be a friendly event analytics platform, they put a lot of thoughts on how to make the setup as simple and fun as possible.

As for any other tracking platform, you need to install a pixel. Then you need to wait for 24hs, and the system will start to collect data from your web.

There are two -amazing- features that I’ve never seen so clearly design before: Funnels and Visitors Journey.

Based on the data the pixel collected about your pages, users and their activity, you can design any funnel:

In the Visitors Journey, you can track the steps that the highly active users made in your website:

If you use these two powerful features combined, you can redesign your funnels based on what the users are doing, rather what you think they should do.

Leo Celis