Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret.

Technology is allowing, at a relatively cheap way, to interact and learn from consumers online.

We are shifting from a mass-media advertising world (where big brands could hand over millions to ad agencies) to bootstrapped startups that with a few thousands bucks can market directly to consumers with a small digital marketing team.

If the loop between your brand and your consumers is tight, fast and cheap, you obviously will have a better chance to market your products than any big brands going through many hops to sell their inventory.

Teddy Citrin has put together a very illustrative spreadsheet where you can see how new D2C players are competing with big brands.

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