Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret.

Technology is allowing, at a relatively cheap way, to interact and learn from consumers online.

We are shifting from a mass-media advertising world (where big brands could hand over millions to ad agencies) to bootstrapped startups that with a few thousands bucks can market directly to consumers with a small digital marketing team.

If the loop between your brand and your consumers is tight, fast and cheap, you obviously will have a better chance to market your products than any big brands going through many hops to sell their inventory.

Teddy Citrin has put together a very illustrative spreadsheet where you can see how new D2C players are competing with big brands.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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