With more than 7 thousands marketing tools, how do you know which one to add to your stack?

By looking at which tools its customers are using, Segment was able to identify the winning ones:

If you need to build custom solutions, my recommendation is that you use AWS for hosting, a microservices architecture, Python as a primary programming language and Elasticsearch and Cassandra as NoSQL databases. For infra and app level logging, take a look at Splunk.

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