Every site has a funnel: the intended steps a visitor should take to produce business results for us. In my blog’s case is subscribers.

Oribi has a feature called “Funnels.” You can create a two-step funnel, which is my case (any visitor that read one of my blog posts has the option to subscribe at the bottom) and see the results.

Funnels feature is a real business-centric tool. By going to this section in Oribi, I can see how many visits turned into subs. The mandatory question is then: what can I do with this information?

As you would do with any optimization process, you start by choosing a relevant dimension. In Funnels, you have the channel, platform, and country dimensions.

In my case, I don’t care about if my visitors are using laptops o smartphones, or if they come from Argentina. I do care from which channel I’m getting the most subscribers. It allows me to decide on which channel I should invest more time/money.

Did you like this post? Subscribe for FREE

Powered by MailChimp


Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more