Underneath, most industries are shaped by people. By what they say about companies and products. Everyone has a voice, thanks to platforms like Twitter.
The question is: how do I find the most relevant tweets to my industry? Technically, it is easy to solve. You can run this python script I wrote and get the most retweeted tweets in Ad Tech/MarTech (Set up instructions here, and you can change keywords here.)
What is tricky is to come up with the right keywords, the right time window, and the correct tweets that are relevant to your industry.