One of the good things about Mixpanel is that is user-centric. Yes, you can track anonymous visits, but if you have a way to identify a user in your site (or app), you can track her actions. It requires an extra set up step, where you
![](http://blog.leocelis.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-31-at-1.06.52-PM-1024x584.png)
Once you’ve started to track sign-ups and users activity, the Users module will be unlocked, and you can begin analyzing each user actions.
![](http://blog.leocelis.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-31-at-1.09.21-PM-1024x972.png)
This step is crucial because it unblocks other features in Mixpanel, like
For example, you can send a one-time email to people who logged from the Argentina with a specific promotion.
![](http://blog.leocelis.com/wp-content/uploads/2019/03/Screen-Shot-2019-03-31-at-1.18.55-PM-1024x145.png)