This first paragraph is consuming one of your most valuable and scarce resources: your attention.

Why is human attention so important? Why is so valuable? With so many exciting contents to consume, attention has become a scarce commodity.

Do you have a list of books you would like to read? Perhaps marketing tools you would like to try? Then you are creating debt for yourself, attention debt.

Now all the devices -and apps- are polluted with ads. There are so many ads that people would choose to skip them, not because they are not interested, but because they ran out of attention juice.

There are “good guys” trying to solve this problem. The Center for Humane Technology presented the new agenda for tech.

We need to go from Overwhelming AI to Humane AI. In a not so distant future, AI would be able to predict what can persuade us to do something, and manipulate how we feel.

It would be a better future if the AI can help us to keep our calories at bay, and show us salad ads, instead of going after our wallets and show us the latest, delicious, and more expensive burger.

Please, get familiar with the new agenda for tech. It will help you to incorporate a moral compass in your product design, and in your customer experiences.

Also, it will help you to become more aware of what’s worth your attention.


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Leo Celis