To this date, Facebook has 11 ad formats:

  1. Video: you can even use Augmented Reality to provide a personalized experience.
  2. Image: works pretty well in combination with video ads.
  3. Collection: put your product catalog in front of the user.
  4. Carousel: to tell a story with multiple images.
  5. Slideshow: use static images to dynamically generate a video and reduce production costs.
  6. Instant Experience: these are interstitial mobile ads – you can use the full user’s mobile screen to showcase your ad.
  7. Lead Generation Ads: in-line forms that pop-ups after the user click on your ad. You can connect the forms with CRMs and streamline the lead generation process.
  8. Offers: a convenient way for direct marketers in the D2C space to promote deals.
  9. Post Engagement: this is the perfect example of leveraging the K-factor power.
  10. Event Responses: the music industry has to love this one.
  11. Page Likes: completely obsolete and a waste of money.

Companies spent millions on acquiring fans for their pages. Then Facebook updated its newsfeed algorithm, and today if you don’t have a strong positioning or engaging content, you will be lucky if your page post is seen by 1% of your 100M fans.

Did you like this post? Subscribe for FREE

Powered by MailChimp

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

read more