Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find out…
Facebook Page Insights > People Your Followers
Facebook Pixel > People Demographics
Google Analytics > Audience Demographics Overview
Twitter Analytics > Audience Insights Demographics
If you look at the people’s demographics on each channel, it is easy to see that men between 25-34 constitute the majority.
It is also a useless and irrelevant analysis. Unless you are are a women’s brand or a brand for kids/teenagers or senior people, you will always get the same results.
Demographics is superficial audience analysis. Focus on interests and behaviors.
On Facebook, are your followers sharing your posts on mobile or desktop, mainly?