Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find out…

Facebook Page Insights > People Your Followers

Facebook Pixel > People Demographics

Google Analytics > Audience Demographics Overview

Twitter Analytics > Audience Insights Demographics

If you look at the people’s demographics on each channel, it is easy to see that men between 25-34 constitute the majority.

It is also a useless and irrelevant analysis. Unless you are are a women’s brand or a brand for kids/teenagers or senior people, you will always get the same results.

Demographics is superficial audience analysis. Focus on interests and behaviors.

On Facebook, are your followers sharing your posts on mobile or desktop, mainly? 


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Leo Celis