Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. However, they are missing one key feature: a wizard to create dashboards.
With so many sources, so much data and so many ways to analyze it, a marketing website dashboard template is not good enough. You need to guide the user through the creation process until she can come up with a dashboard that is meaningful and actionable.
Here is a table to guide you through choosing the right chart, based on if you are looking to compare, relate, see the distribution or the composition of one or many variables (inspired by this):
| Chart type | Time-based? | Comparison | Relationship | Distribution | Composition |
| Bar Chart | X | ||||
| Column Chart | X | X | |||
| Circular Area Chart | X | X | |||
| Line Chart | X | X | |||
| Column Histogram | X | ||||
| Line Histogram | X | ||||
| Scatter Chart | X | X | |||
| 3D Area Chart | X | ||||
| Bubble Chart | X | ||||
| Waterfall Chart | X | ||||
| Stacked Area Chart | X | X | |||
| Pie Chart | X |
Founder & CEO at InTheValley
I build remote engineering teams for startups. My blog uses a proprietary platform to generate in-depth articles about something I’m passionate about: Advertising.
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