Instead of owning a share in a company, you own -temporarily- a share of someone’s attention. Their performance fluctuates throughout the day.

Ads might look like stocks, but they are not.

There are three key differences:

  1. In the long-term, ads won’t increase value (ad fatigue)
  2. If your ad’s cost increases, it’s value decreases
  3. You can’t sell them

However, treating an ad like a stock might not be such a bad product design idea.

You need to watch them closer, act as their behavior changes (cost/revenue fluctuations), and you want to keep the top performers in your portfolio.

The most basic trading app is probably far better designed for ad optimization, than the best campaign management software in the market.


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Leo Celis