“What if we invest in social ads and run them all over the world (…)?”Nina Bohush, Head of PR at Epom.
We are all familiar with the message amplification power the ad tech tools have. Pick any subject, spend a few bucks on an ad, and you can immediately get people agreeing or disagreeing about your statement.
I don’t agree that if you don’t contribute to a solution, you are part of the problem. A collective effort of advertisers and ad tech firms investing in solving climate change through running ads and raising awareness seems like utopian to me.
I do believe advertisers can set aside part of their ad budget and help to any cause they feel attached to. Just like GDQ in the gaming industry does, we can build our donation ad campaigns.