Users logging out or deleting their accounts are usually the last thing startups worry about. It is hard enough to get users in the first place, “Why would we worry about the log-out screen or account deactivations? We will deal with that later.

Good example: Facebook Ads in the logout screen were a brilliant move for Meta a couple of years ago. They are making more money when a user logs out by showing ads.

Bad example: Apple doesn’t play nice when you leave; even if you’ve purchased digital assets, you can’t access them anymore when you deactivate your account.

How about feedback? Why is the user leaving? That’s a crucial moment to learn why exactly a user is exiting. When was the last time you logged out from LinkedIn? When was the last time you canceled an account? You get the idea…


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Leo Celis