What are your optimization challenges?
Regardless if you are running ads to sell shoes or submarines, you are facing one of the following challenges: How […]
Product Growth KPIs
Daily active users is a traditional, industry-standard, metric to measure product usage. If your mobile game has 100k daily active […]
The Facebook Crawler
Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you […]
Identity-based tracking
“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience […]
Which channel is driving the most engaged visitors?
Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from […]
Two types of advertising newbies
There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous […]
Entities in a cross-channel analytics platform
Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to […]
The seven attribution models
Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a […]
Dimensions, Segmentation, Breakdowns
Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling […]
A common contradiction in retrospective meetings
In a high-velocity sprint, developers need to cut corners, make some compromises, and push fun tasks to the next sprint. […]