Targeted Ads are not for C-Level executives
C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or […]
Linkedin Carousel Ads
Not a new social feature A Carousel ad is a way to bundle multiple ads into a single one. You […]
A new Product Development Process
Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users […]
Software bugs in 2021
I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots. It is 2021! […]
What exactly is the Waterfall methodology?
Embrace Waterfall Staying away from the concept of “Waterfall” is what is preventing your engineering team from moving faster. I’m […]
Serverless will kick you in the face
Before you switch to Serverless, make sure your engineers won’t quit I’ve seen engineers resigning when migrating from monolithic EC2-hosted […]
Targeted Ads
In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy: the more […]
Brand Equity
I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my […]
How to avoid the one million-dollar mistake using Amazon Web Services
If you are familiar with Segment’s AWS million-dollar cost issue, you know that not monitoring your infra costs is a […]
Integration design in a serverless world
My first program was a PRG file with BASIC code, stored in a magnetic cassette. Using a datasette, the program […]