Omnichannel Audience demographics analysis
Are the people who read your blog, the same who retweet your tweets or share your Facebook posts? Let’s find […]
Optimizing Facebook Ads for sharing
There is only one audience more valuable than your current customer: people sharing your content. They might be your customers, […]
Marketing Budget Calculator
When I was running a FB Ad leads campaign for Found I was very anxious about how much acquiring a […]
Moving fast vs. Future-proof
If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to […]
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My Machine Learning-powered subject analyzer told me that you would open this post. Was it right? The main challenge with […]
What is ahead for growth marketing agencies? Hint: Machine Learning
Everyone is talking about A.I./Machine learning these days. We are way past marketing automation, omnichannel support, and data-driven products. Seems […]
Using gamification to increase CR
Game design principles are reward-based: the more you reward the user the more likely is to continue playing the game […]
Product decisions during development
Many agile advocates will avoid the waterfall approach of writing all the user stories at the beginning of the project. […]
Turning Data into Decisions
How do you go from a Facebook ad stats to a campaign update decision? Once your engineering team did all […]
The Paid Engine of Growth
Eric Ries defined three different types of growth engines in his book The Lean Startup. Marketing gurus like Seth Godin […]