Wild Predictions
Making -wild- predictions on the performance of your campaigns is easy. If you’ve been spending $10 per day, and getting […]
Correlation Matrix
Every day, you are spending money on ads. A platform like Facebook will tell you how many impressions you’ve got. […]
Covariance
Facebook Insights API can give you hundreds of metrics. If you want to run a simulation to know how many […]
A simple workflow to create and share reports
Long gone are the days where you need to code everything from scratch. It used to be such a pain […]
Impressions vs. Reach
Impressions is a meaningless metric from the performance point of view. It tells you how many times your ad was […]
Insights are not recommendations
The fact that you know that reaching users in the US is more expensive than Costa Rica doesn’t mean you […]
Automated Insights
“People who use iPhone spend 50% more time in your app compared to all the users.” As simple as the […]
Ad Analytics Engine
Attribution, Optimization, Allocation. Three simple steps your ad platform can do to help your company to increase the return on […]
Your in-house team should not compete with agencies
If your company has been trusting ad dollars to agencies you are very familiar with the concerns: are they using […]
Using AI to understand the customer journey
Every time I read an article about AI and advertising, I know the author will just scratch the surface. The […]