Posts in Main

Code Refactoring

Two words combined in a phrase will awake the most profound fears in CTOs, Project Managers and Tech leads: “code […]

Main 01/25/19

Wild Predictions

Making -wild- predictions on the performance of your campaigns is easy. If you’ve been spending $10 per day, and getting […]

Main 01/24/19

Correlation Matrix

Every day, you are spending money on ads. A platform like Facebook will tell you how many impressions you’ve got. […]

Main 01/23/19

Covariance

Facebook Insights API can give you hundreds of metrics. If you want to run a simulation to know how many […]

Main 01/22/19

Impressions vs. Reach

Impressions is a meaningless metric from the performance point of view. It tells you how many times your ad was […]

Main 01/20/19

Automated Insights

“People who use iPhone spend 50% more time in your app compared to all the users.” As simple as the […]

Main 01/18/19

Ad Analytics Engine

Attribution, Optimization, Allocation. Three simple steps your ad platform can do to help your company to increase the return on […]

Main 01/17/19