Users Champion
A developer wants to learn new technologies and solve a technically challenging problem. A product manager wants to build something […]
Machine Learning Use Cases in Ad Tech
I’m often amused when I read the ad tech companies’ websites and see how they confused traditional programming with machine […]
Ads Data Integration Tools
The best ads channel integration tools in the market are not in the market: small to mid-size advertising agencies who […]
20 years working remotely explained in 2 minutes
My first remote job was a real estate agency in Spain. I had my client calls in a cybercafe via […]
The 3 levels of Done
When a new feature is close to a deadline, and you ask the question: “how are we doing?” There are […]
Social software and Privacy issues
Social software (like Facebook or LinkedIn) has a data privacy issue as its core: they save a user’s personal information […]
Features prioritization based on ROI
Building new products, at its core, is to produce more outputs with the same inputs. To do the same, but […]
There ain’t no such thing as a free feature
It is tempting to ask engineers more than it was estimated for. “While you are at this, why don’t you […]
Learn how to code, or hire a developer
We are in 2020, and to this day, there is no easy way to connect with an API and export […]
Marketing data origin
We -as a marketing engineers- spend most of our time moving data around. We collect, reformat, and save data coming […]