Anomaly detection
Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. […]
Get the numbers right
Let’s say you own a pizza website. You have a database of regular customers. You trust Facebook enough to upload […]
Support Hell
Unbounce probably spent millions building its A/B testing landing page software. It is fantastic you don’t have to develop your […]
Built-in ROI
Ad Tech software projects have a more clear and direct way to measure ROI, compare to other types of softwares. […]
Ad Tech Partner Badges
If you are a marketing agency, you might dream to have that shiny Facebook Partner badge on your website. Or, […]
Machine Learning for Advertisers
If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a […]
Deferred Deep Links
The Internet isn’t flat anymore (was it ever?). It is not an extensive network of interconnected websites, which Google can […]
Tracking is not evil
There has been an ongoing conversation about user’s privacy. Especially around tracking users actions. While it might feel wrong to […]
My campaign is performing well
Compared to what? If your CPA is less than USD100, and people are interacting with your ads, and you don’t […]
Without frequency, there is no fatigue
We often put too much attention on creating an ad that will be remembered. That it will be so different, […]