Self-serve vs. Fully managed
The main difference is who hired the power users. In self-serve product companies, like Facebook Ads Manager or Marin Software, […]
Content shares
Shares is the single most valuable metric you can track. By looking at what your audience is sharing, you get […]
Facebook Ad Formats
To this date, Facebook has 11 ad formats: Video: you can even use Augmented Reality to provide a personalized experience. […]
What are your optimization challenges?
Regardless if you are running ads to sell shoes or submarines, you are facing one of the following challenges: How […]
Product Growth KPIs
Daily active users is a traditional, industry-standard, metric to measure product usage. If your mobile game has 100k daily active […]
The Facebook Crawler
Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you […]
Identity-based tracking
“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience […]
Which channel is driving the most engaged visitors?
Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from […]
Two types of advertising newbies
There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous […]
Entities in a cross-channel analytics platform
Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to […]