How to structure an ad campaign management deal
If you are running campaigns for your clients (or yourself) before turning any ad live, you need to structure a […]
A simple algorithm for cross-channel ad spend optimization
How do you decide how much to spend on Google or Facebook? It depends if today is the launch date, […]
How much control do you have over your ad campaigns?
Putting aside the -most important- variables of audience and creative, how much control do you have over your campaigns? Channels […]
Growth marketers pain points
The term “growth” has been synonymous of marketing for the past few years. A growth marketer should take marketing to […]
Tracking solutions
The tracking solutions landscape is a bit cumbersome. Let’s simplify it by saying that all the solutions have something one […]
Faster and cheaper landing pages with Create React App and AWS Amplify
We have a few landing page creation tools in the market. They are either expensive or hard to customize. Thanks […]
What combination haven’t you tried that you should?
Different creative assets (images, videos), different ad formats (lead ads, mobile app install cards), and different placements ( desktop, mobile) […]
About qualifying leads
In the B2B world, qualifying a lead has an essential role. Since you are not selling games or grooming products, […]
Twitter Ads TV Targeting
It is not a surprise that TV and Twitter work well together. TV shows and movies have the power to […]
Facebook Custom Audiences based on Lead Forms
Finding similar people is one of the best targeting features Facebook has. If you have your customers emails, you can […]