RSS feeds are a mess. They are built on old XML-based technology. If you live the WSDL web services era, you know that XML means trouble.

Feeds were created initially with the intention of distributing website updates. In their prime time, RSS feeds looked like an excellent alternative to email updates. Instead of subscribing to the website newsletter, you could download a feed aggregator, add multiple websites feeds and stay up to date.

But RSS Feeds were never meant for users. The fact they are XML-based is because is they use a standardized output format. Which makes them an ideal candidate for automation.

You can use a service like Zapier, and connect your website feed to Facebook, Twitter and Mailchimp, and automatically distribute new contect across channels.

If you want to build your own feed, here is a Python script I wrote.


Sign up for my newsletter and be the first to get the scoop on the coolest updates and what’s next in Advertising.

Powered by MailChimp

Leo Celis