Everyone in the ad tech industry knows what a dashboard is. And everyone knows what a report is. And yet, I’ve seen both terms used interchangeably too many times. Or even worst, sometimes reports are associated with exports.

Why the confusion then? I believe because many BI tools have become so flexible, that adding more details to the dashboard can quickly transform it into a report, and oversimplifying a report will make it a dashboard.

Dashboards and reports might seem similar, but they are the opposite.

A dashboard is a one screen page. A report can be multiple pages. A dashboard displays essential information. A report shows a detailed data set.

A dashboard is being used for monitoring data at a glance and making quick decisions. A report is for decisions that require lots of inputs.

This was a too long intro for my new Dashboard. It shows the top 5 posts according to MailChimp.

If you want to build your MailChimp dashboard you can find the source code that powers mine here.

leocelis

Hi! My name is Leo Celis. I’m an entrepreneur and Python developer specialized in Ad Tech and MarTech.

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