Today, understanding your audience is easier than ever. A simple Google Trends search will reveal what people are searching for in a given industry.
If you write content for the “Marketing and Advertising”, it doesn’t mean you should write about Campaign Zero, but you can browse through the rising queries and find common ground with your content.
Google Trends will not provide you with a complete picture. You need to go a bit further and get more details from other platforms.
You could use this script to search for top retweeted tweets for a given topic, and get a better idea about what content specifically your audience is sharing.