Usually, you would start your search with something simple like the “Advertising“. Then, you will get broad results such as “Facebook Advertising,” that won’t help you: there are probably millions of links talking about Facebook Advertising. You won’t beat the guys paying tons of money for Google Ads and the official Facebook’s documentation.
So you need to refine your search. Google Trends can help you in three ways: Related queries, Related topics, and Suggestions.
For example, if you search for Advertising, in the past 30 days, you will get the following top results:
- Related query: “advertising agency.”
- Related topic: ” Behavioral retargeting.”
- Suggestion: “Recruitment advertising.”
This doesn’t mean you should write about “advertising agencies specializing in recruitment advertising with behavioral retargeting” (but wouldn’t that be cool?)
The goal is to write something that your audience will share, and for that, you need to get a bit further and rely on other platforms, like Twitter.
(I’ve made some updates to my script in case you want to get results like the above)