Posts in AI-Generated Articles

Using AI to understand the customer journey

Every time I read an article about AI and advertising, I know the author will just scratch the surface. The […]

A big part of decreasing your acquisition costs depends on showing the right message (ad) to the right people (audience.) […]

Is it better to target a small group of people with an appealing, tailored, custom made message? Or targeting a […]

If it makes sense to analyze your Facebook campaigns’ results by country, there is a script I wrote you can […]

I always surprised when companies are asking for a specific CPA. Sometimes the numbers are coming from the profit expectations […]

One of the main challenges analyzing your ad data is finding the right resolution. If you are looking at location […]

There is an easy strategy to evolve your Ad Tech Stack, and it has nothing to do with technology. It […]

A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies […]

People carrying tracking devices (i.e., mobile phones) has enabled marketers to target ads by location. There are two positions you […]

Forget about use cases, user stories, 100 pages long product requirements. List your wants first. “I want more candidates from […]