Media analysts don’t know how to code
Empathy is in short supply between the engineering and the media buying teams. A developer would think that a business […]
Keeping humans in the loop
One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know […]
VR Ads
Facebook recently announced Horizon, a VR multiplayer world. Inspired by Ready player one, Facebook is betting on Oculus to rely […]
Tracking users is easy, but it is not cheap
There are a docent of user tracking tools in the market: Branch.io, Oribi, Mixpanel, even Facebook (if you use their […]
Skynet is stealing your ad money
It’s not new news that bots are becoming more sophisticated, and acting like humans: filling up your landing page forms, […]
Deadlines create technical debt
We were in the last stretch to ship a redesigned, reengineered, microservices-based analytics product. After a 6-months design phase, we […]
Client-side meta tags with React Helmet
I was browsing the Demand Curve slack channels, and a common SEO-related problem came up: how do I get crawlers […]
Choosing the right chart for your data
Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. […]
A lightweight framework for software development
You are probably familiar with agile methodologies, such as scrum, or the shortly popular XP programming, or even the formless […]
Forward-thinking product roadmaps
What do you do when you hit the end of your roadmap? If you know what your competitors are building, […]