Defensive Optimization
Let’s suppose you can hire Seth Godin and Clotaire Rapaille (the two greatest marketers alive.) They work hard to tell […]
What’s the value of your domain name?
Long gone are the days where you could sell pizza.com domain for 2.6M. The gold rush for domains is over, […]
How to clean your data in 3 simple steps
As easy as it is to extract data from the web, there is a lot of noise out there. Data […]
Why blockchain can change the ad tech industry
When you are running a video ad on YouTube, how can you be sure that a bot won’t click on […]
Does your SEO fit your content marketing?
Google is a living God, and we are faithful followers. If we please Google with good SEO, we will get […]
The power user curve should smile you
You might not know how critical power users are for your company. If they leave, your business will suffer. Imagine […]
What is the future of the data platforms?
We are processing petabytes of data every day; only a few kilobytes are relevant. Storage is cheap, but processing is […]
Fixing a bug can save human lives
One of the most expensive and dangerous stories engineers tell themselves is: “we will fix the bug in the next […]
Is the purpose of a Chatbot to become human?
What’s the missing opportunity of not using Chatbots? No matter how well designed is your landing page, your customer journey, […]
A better definition for Outbound and Inbound marketing
Why is Outbound marketing seen as the bad guy compared to Inbound? Is really Inbound marketing where you should spend […]