Targeted Ads are not for C-Level executives C-level executives are not immune to Targeted Ads. It is fundamentally wrong to think that executives won’t click on targeted ads or […] Main 02/22/21
Linkedin Carousel Ads Not a new social feature A Carousel ad is a way to bundle multiple ads into a single one. You […] Main 02/01/21
A new Product Development Process Who is driving your Product Development? You will get very different products if your CTO, CMO, CEO, or even users […] Main 01/25/21
Software bugs in 2021 I cringed when I read posts talking about “functional bugs” and showing Visual Basic 5.0 forms screenshots. It is 2021! […] Main 01/16/21
What exactly is the Waterfall methodology? Embrace Waterfall Staying away from the concept of “Waterfall” is what is preventing your engineering team from moving faster. I’m […] Main 01/09/21
Serverless will kick you in the face Before you switch to Serverless, make sure your engineers won’t quit I’ve seen engineers resigning when migrating from monolithic EC2-hosted […] Main 01/02/21
Targeted Ads In today’s ad tech world, Targeted Ads can help to save a country’s economy. They can also risk users’ privacy: the more […] Main 12/26/20
Brand Equity I’ve had the chance to monitor ad campaigns for world-known brands like Visa and Mastercard. One thing that caught my […] Main 12/19/20
How to avoid the one million-dollar mistake using Amazon Web Services If you are familiar with Segment’s AWS million-dollar cost issue, you know that not monitoring your infra costs is a […] Main 12/12/20
Integration design in a serverless world My first program was a PRG file with BASIC code, stored in a magnetic cassette. Using a datasette, the program […] Main 12/05/20