Machine Learning Use Cases in Ad Tech I’m often amused when I read the ad tech companies’ websites and see how they confused traditional programming with machine […] Main 09/19/20
Ads Data Integration Tools The best ads channel integration tools in the market are not in the market: small to mid-size advertising agencies who […] Main 09/12/20
20 years working remotely explained in 2 minutes My first remote job was a real estate agency in Spain. I had my client calls in a cybercafe via […] Main 09/04/20
The 3 levels of Done When a new feature is close to a deadline, and you ask the question: “how are we doing?” There are […] Main 09/03/20
Social software and Privacy issues Social software (like Facebook or LinkedIn) has a data privacy issue as its core: they save a user’s personal information […] Main 09/02/20
Features prioritization based on ROI Building new products, at its core, is to produce more outputs with the same inputs. To do the same, but […] Main 09/01/20
There ain’t no such thing as a free feature It is tempting to ask engineers more than it was estimated for. “While you are at this, why don’t you […] Main 08/31/20
Learn how to code, or hire a developer We are in 2020, and to this day, there is no easy way to connect with an API and export […] Main 07/13/20
Marketing data origin We -as a marketing engineers- spend most of our time moving data around. We collect, reformat, and save data coming […] Main 07/09/20
100TB for $400/mo. What’s the cheapest data storage? A file. Nothing beats a simple file. When you need to save data coming from […] Main 07/09/20