Moving fast vs. Future-proof
If you are using 90% of your engineering capacity fixing bugs, it is tempting to think that you need to […]
What is ahead for growth marketing agencies? Hint: Machine Learning
Everyone is talking about A.I./Machine learning these days. We are way past marketing automation, omnichannel support, and data-driven products. Seems […]
Using gamification to increase CR
Game design principles are reward-based: the more you reward the user the more likely is to continue playing the game […]
Product decisions during development
Many agile advocates will avoid the waterfall approach of writing all the user stories at the beginning of the project. […]
Turning Data into Decisions
How do you go from a Facebook ad stats to a campaign update decision? Once your engineering team did all […]
The Paid Engine of Growth
Eric Ries defined three different types of growth engines in his book The Lean Startup. Marketing gurus like Seth Godin […]
Self-serve vs. Fully managed
The main difference is who hired the power users. In self-serve product companies, like Facebook Ads Manager or Marin Software, […]
Content shares
Shares is the single most valuable metric you can track. By looking at what your audience is sharing, you get […]
Facebook Ad Formats
To this date, Facebook has 11 ad formats: Video: you can even use Augmented Reality to provide a personalized experience. […]