Posts in Main

Product Growth KPIs

Daily active users is a traditional, industry-standard, metric to measure product usage. If your mobile game has 100k daily active […]

Main 08/13/19

Title, description, and a thumbnail image: if you get these three things right, people will pay attention to what you […]

Main 08/12/19

“Unlike Google Display ads which target people based on cookies, Facebook lets you define and reach the exact target audience […]

Main 08/10/19

Context matters. People landing to your blog post about turtles are in a different mindset if they are coming from […]

Main 08/04/19

There are two types of newbies: the “It doesn’t work” and the “I know it all.” Both are equally dangerous […]

Main 08/03/19

Indivisible, identifiable, real or abstract, globally unique objects are called entities in the data modeling reign. If you plan to […]

Main 08/02/19

Attribution models -attempt to- solve the following problem: which step (touchpoint) and channel get most of the credit for a […]

Main 08/01/19

Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling […]

Main 07/31/19

In a high-velocity sprint, developers need to cut corners, make some compromises, and push fun tasks to the next sprint. […]

Main 07/30/19

MailChimp has one of the best APIs I’ve worked with. Authentication is easy to set up, it is fast, and […]

Main 07/28/19