First experience using Mixpanel
As with any other analytics tool, the first step you need to take after signing up is to place a […]
Fake websites, real money
Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are […]
Scrapy: keep track of your web objects inventory
Every time you post a new article or upload a new video, you are creating a new object on the […]
How Netflix solves the Ad Budget Allocation Problem
Netflix business model is paid subscriptions, which means their marketing goal is to get sign-ups. How do they know they […]
Netflix Creative Optimization
Netflix needs to promote its never-ending new original titles to the world. For them, this means creating different ads per […]
Marketing Mix Modeling
MMM is a tool to predict results. It uses regression models to forecast sales, volume, and ROI. The dependent variables […]
Oribi Multi-touch Attribution Analysis
My interpretation of Oribi’s mission is to build a more accessible, fast and user-friendly version of the well-positioned Google Analytics. […]
The new D2C era
Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, […]
First-party and Third-party pixels
Put it simply, a pixel is a line of JavaScript code making a server-side call (or an old school img […]
Growth Tech Stack
How complex is to set up a tech stack for growing a product? It is very complex. The core growth […]