Posts in Main

Fake websites, real money

Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are […]

Main 03/11/19

Netflix Creative Optimization

Netflix needs to promote its never-ending new original titles to the world. For them, this means creating different ads per […]

Main 03/08/19

Marketing Mix Modeling

MMM is a tool to predict results. It uses regression models to forecast sales, volume, and ROI. The dependent variables […]

Main 03/07/19

The new D2C era

Online-first D2C brands are replacing big legacy brands. Madison Reed vs. L’Oréal. Adore me vs. Victoria’s Secret. Technology is allowing, […]

Main 03/05/19