An egoless code review process
I was once in a -casual- tech interview in Sausalito. The VP of Engineering asked me: “how do you do […]
An Ad Tech Christmas Miracle
Would we get to a point where you can offer your product/service/art online, and there will be an Ad Tech […]
Data Pipeline Strategy
If you are running campaigns across multiple channels, like Facebook or Google, you need to pull data from different Ads […]
Sunk Costs in Facebook Ads
Each dollar you spend on a Facebook Ads is not being used to reach the people you want. A fake […]
Expand your Ad Tech vocabulary
“The behavioral data needs to be de-duped for all the lookback windows to get the correct conversion attributions.” Just like […]
Sophisticated Invalid Traffic (SIVT)
Have you ever received a “led car bulbs” related comment on your blog? You could stop this by adding a captcha […]
Performance Marketing in Recruiting
Addecco buying the hiring marketplace Vettery because “accelerates the (…) digital strategy” is a clear sign that the recruiting industry […]
Predict anything
It doesn’t take a 50 engineers team and a 1M lines of code project to predict anything these days. new_pred […]
Overlapping Audiences
Let’s say you have Audience A “retro gamers” and Audience B ” Super Nintendo fans.” It is likely that people […]
Spendthrift View
You’ve probably heard the phrase “you are wasting money on ads.” It is actually true. Not because you can’t get […]