20 years of interruption
In the mid-90s my grandfather bought a 486DX2 computer. You could perfectly run Windows 95 and Internet Explorer. Around the […]
Integrating with an Ads API? Watch over these 3 things
Ads API are very similar. Platforms might be different, but their Ads API objects model are the same, or they […]
People will buy anything
That’s not true, not anymore. Especially now that people have so many options, so many ways to research what’s being […]
More Transparent Facebook Ads
Have you ever wanted to see the Ads your competitors are running on Facebook? On April 6th, 2018, Facebook decided […]
Buying vs. Building Pixels
My first task in the Ad Tech world was to upgrade a PHP-spaghetti like tracking pixel. It was a fantastic […]
CPA vs. K-factor
Ads don’t work. Yes, they might be working for you now, but in the long run, they won’t work. Think […]
#adtech
Would you trust your advertising agency if they don’t know about GDPR? Would you see more valuable a software engineer […]
How high can you jump?
The correct answer is: you don’t know. Unless you are a basketball player, odds are you don’t know how high […]
Monolithic Microservices
If you are one of the few lucky ones that successfully ported your legacy monolithic application to a microservices architecture, […]
Coding on the beach
One recurrent question I get from engineers candidates I interview is: how is it to work remotely? You might tend […]