Optimized impressions are expensive
Optimized CPM (or oCPM) was (or still is?) a type of bidding strategy Facebook made available circa 2014. It is an […]
Creative Performance Dashboards are broken
A Creative Performance Dashboard will look good on your screen but usually won’t give you any meaningful or actionable insight. […]
Use SimpleDB for your Saved Reports
AWS SimpleDB is perfect for creating indexes and save small objects. Since it’s a NoSQL database, you can save game […]
How to set up a Landing Page for success
Creating a successful Landing Page is more than designing something pretty in the Unbounce editor. Assuming you have a clear […]
The ad tech companies stopped innovating
If you go to the Product Hunt advertising and marketing categories, you will find the top 10 most upvoted products are far […]
View-through tracking
How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to […]
Big data, Real-time, Machine Learning
In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […]
Chat beats Email
One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.” […]
Agencies don’t innovate
To be more truthful with the statement: agencies never innovated. It is a business model problem. A flaw in their […]
Mobile pages are slow
Simple pages (simple layout, no complex UI components, few images) load faster. It’s a no brainer that if you compress […]