Is your website down? Never miss it with these 3 free website checkers
We are hardwired to hope for the best. We don’t consider bad things could happen, and we trust that a […]
Taking your first step with Instagram Ads
Why do you need to advertise on Instagram? With some many channels already: Google, Facebook, Twitter, Pinterest, Amazon, and the […]
A no-so quick guide on how to optimize Facebook Ads
Facebook Ads Manager offers you so many ways to optimize your ads, so many ways to visualize the data, that […]
Data quality: why are you collecting so much data?
The simple answer is: because we can and because it is cheap. Since the 90s and the dynamic web pages, […]
Who are the best marketing automation companies?
There aren’t many. If you are looking to simplify your martech stack and buy one tool that handles everything, there […]
Facebook Ad Library
It doesn’t sound like something important, but the Facebook Ad Library is a big step forward in the advertising transparency […]
Do you need to learn SEO?
Given my background in Ad Tech, I overlooked SEO for years. I was very late in the game when I […]
How to cure your writer’s block with SEMrush
You’ve probably heard about SEMrush. Is the tool that will make your SEO expert’s eyes light up, and non-stop talking […]
Machine Learning: What is it and why it matters for Ad Tech/MarTech?
Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […]
How to design Audiences for Facebook Ads
You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […]