Leo Celis Blog

CPA is a vanity metric

As much as it is great to lower your costs of acquiring new clients (wouldn’t be great to get clients […]

It isn’t about how fast they can code. In most of the cases, bad developers are faster. Eventually, both will […]

Most of the Ads API have the same object model: campaign > ad group > ads. They might call an […]

Unless you are in the business of building client libraries for Ads API (and I don’t know anyone who actually […]

What is ads.txt? Think about it as your whitelist: the companies you authorize to advertise your products or services. Here […]

In the mid-90s my grandfather bought a 486DX2 computer. You could perfectly run Windows 95 and Internet Explorer. Around the […]

Ads API are very similar. Platforms might be different, but their Ads API objects model are the same, or they […]

That’s not true, not anymore. Especially now that people have so many options, so many ways to research what’s being […]

Have you ever wanted to see the Ads your competitors are running on Facebook? On April 6th, 2018, Facebook decided […]

Remote Teams 07/11/18

My first task in the Ad Tech world was to upgrade a PHP-spaghetti like tracking pixel. It was a fantastic […]