Search results for fraud

Fake websites, real money

Reading Time: 1 min. Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are fake. A group […]

leocelis 03/11/19 Ad fraud

Performance Marketing

Reading Time: 1 min. It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not about results. Instead […]

leocelis 01/28/19 Market

Fake Attention

Reading Time: 1 min. When your company is advertising on Google is paying for attention. Since attention can be faked in the digital world, paying for bot-generated […]

leocelis 12/28/18 Ad fraud

Duopoly

Reading Time: 1 min. Duopoly is an economic term used when two companies own a majority of the market. If you look at last year’s digital spend […]

leocelis 12/27/18 Market