Cyber Threats: Defending Your Smart Home from Cyber Bandits
Cyber threats are well known by banks; if you own smart home devices, you should get familiar with them too. […]
Open Graph Authenticated identity and Declarative consumer interests
This sentence is dated back to 2010, and it is a complete BS. If you want to translate this title […]
Loyalty under attack
“(…) the chances are good that there is a teenager out there who, at this very moment, is doing something […]
Defensive Optimization
Let’s suppose you can hire Seth Godin and Clotaire Rapaille (the two greatest marketers alive.) They work hard to tell […]
Fake websites, real money
Before social media exists, advertisers used ad exchange networks to promote ads on different websites. Some of those websites are […]
What’s trending in Ad Tech for 2019?
Digital ad spend will represent the majority of the Ad spend. Programmatic (display) spend is decreasing (ad fraud maybe?.) Mobile […]
Performance Marketing
It is funny that marketers had to join the word performance with marketing. Like if marketing by definition was not […]
Choosing an Ad Analytics Software
A startup in stealth mode with no clients doesn’t need an ad analytics software. If it is a B2B companies […]
Fake Attention
When your company is advertising on Google, it is paying for attention. Since attention can be faked in the digital […]