Long gone are the days of the door-to-door salesperson. In today’s world, we generate sales using technology.

sales tech stack might not be cheap, but the revenue opportunity is clear. The secret is not to forget that sales is a process, and you should pick the right tech for each step in the process.

If you are in the B2C / D2C space, the first step is awareness. You won’t generate sales if people don’t know about your brand.

You can do some branding by running ads on ad networks like Facebook or LinkedIn.

If you are in the B2B space, the first step is to contact people. LinkedIn Sales NavigatorCrunchbase, or intro tools such as IntroHive or Bridge can help you to get the job done.


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Leo Celis