How to handle big data in Excel?
The short answer is: you can’t. By definition, big data and excel are opposites. Big data is defined as “(…) […]
Data quality: why are you collecting so much data?
The simple answer is: because we can and because it is cheap. Since the 90s and the dynamic web pages, […]
Who are the best marketing automation companies?
There aren’t many. If you are looking to simplify your martech stack and buy one tool that handles everything, there […]
Machine Learning: What is it and why it matters for Ad Tech/MarTech?
Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […]
When there is no data to analyze
I was retrieving post stats for a newly created Facebook page with the intention to find the most engaging post. […]
Email marketing and Machine Learning
We all hate spam, and we are gradually unsubscribing to the daily deals we once thought would be great to […]
Wild Predictions
Making -wild- predictions on the performance of your campaigns is easy. If you’ve been spending $10 per day, and getting […]
Correlation Matrix
Every day, you are spending money on ads. A platform like Facebook will tell you how many impressions you’ve got. […]
Covariance
Facebook Insights API can give you hundreds of metrics. If you want to run a simulation to know how many […]
A simple workflow to create and share reports
Long gone are the days where you need to code everything from scratch. It used to be such a pain […]