Insights are not recommendations
The fact that you know that reaching users in the US is more expensive than Costa Rica doesn’t mean you […]
Automated Insights
“People who use iPhone spend 50% more time in your app compared to all the users.” As simple as the […]
Using AI to understand the customer journey
Every time I read an article about AI and advertising, I know the author will just scratch the surface. The […]
Too narrow, too broad
One of the main challenges analyzing your ad data is finding the right resolution. If you are looking at location […]
Boundaries
All the analysis, predictions, recommendations and actions your campaign management system will take should be within boundaries. In most of […]
Predict anything
It doesn’t take a 50 engineers team and a 1M lines of code project to predict anything these days. new_pred […]
Time dimension analysis
After running your ad campaigns for a time, you will start collecting data. This data includes impressions, clicks, amount of […]
Anomaly detection
Running ads in the digital world is far from perfect. It is much more reliable a billboard in the highway. […]
Machine Learning for Advertisers
If you’ve heard about Machine Learning, you are probably thinking about Artificial Intelligence. You are not wrong. It is a […]
Time Well Spent
Watching Netflix, YouTube videos, scrolling through Facebook’s newsfeed, swiping through Pinterest’s pins, is what most people would consider a waste […]