Keeping humans in the loop
One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know […]
Choosing the right chart for your data
Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. […]
Recommendations are predictions
Netflix is trying to predict what you will watch next. Amazon what you will buy. Facebook whom you would add […]
Turning Data into Decisions
How do you go from a Facebook ad stats to a campaign update decision? Once your engineering team did all […]
Dimensions, Segmentation, Breakdowns
Each advertising channel has its terminology: they will refer to the same entity with different names. When you are pulling […]
How to clean your data in 3 simple steps
As easy as it is to extract data from the web, there is a lot of noise out there. Data […]
Is the purpose of a Chatbot to become human?
What’s the missing opportunity of not using Chatbots? No matter how well designed is your landing page, your customer journey, […]
A better definition for Outbound and Inbound marketing
Why is Outbound marketing seen as the bad guy compared to Inbound? Is really Inbound marketing where you should spend […]
Why are dashboards confused with reports?
Everyone in the ad tech industry knows what a dashboard is. And everyone knows what a report is. And yet, […]
Can you use Natural Language Processing in your business?
Human language is a form of unstructured data. Machines communicate using structured data (that’s why Googlebot likes well-defined HTML pages.) […]