Data quality: why are you collecting so much data?
The simple answer is: because we can and because it is cheap. Since the 90s and the dynamic web pages, […]
Who are the best marketing automation companies?
There aren’t many. If you are looking to simplify your martech stack and buy one tool that handles everything, there […]
Facebook Ad Library
It doesn’t sound like something important, but the Facebook Ad Library is a big step forward in the advertising transparency […]
Do you need to learn SEO?
Given my background in Ad Tech, I overlooked SEO for years. I was very late in the game when I […]
How to cure your writer’s block with SEMrush
You’ve probably heard about SEMrush. Is the tool that will make your SEO expert’s eyes light up, and non-stop talking […]
Machine Learning: What is it and why it matters for Ad Tech/MarTech?
Machine learning is a branch of Artificial Intelligence. It is based on the principle that programs can learn from data […]
How to design Audiences for Facebook Ads
You can divide audiences into two groups: prospecting and retargeting. Prospecting: Interests: use the Facebook Graph to target people by […]
5 days using Mixpanel – API Integration with Python (Day 5)
If you have use cases where your users aren’t interacting with your app or web, you can still track their […]
5 days using Mixpanel – Live view and Retention (Day 4)
One of the main problems I always have with tracking tools is removing myself from being tracked. I usually end […]
5 days using Mixpanel – Users and Messages (Day 3)
One of the good things about Mixpanel is that is user-centric. Yes, you can track anonymous visits, but if you […]