Posts in Main

View-through tracking

How to measure a brand’s awareness? Some advertisers will try to bend the concept to make it look similar to […]

Main 11/21/19

In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […]

Main 11/05/19

One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.” […]

Main 10/30/19

To be more truthful with the statement: agencies never innovated. It is a business model problem. A flaw in their […]

Main 10/29/19

Simple pages (simple layout, no complex UI components, few images) load faster. It’s a no brainer that if you compress […]

Main 10/25/19

Major dips in performance are equally harmful as excessive growth. Your clients (or your own company) will question a performance […]

Main 10/23/19

Same as everyone is ignoring your email, or your LinkedIn InMail, or your tweet. That’s not entirely true. A better […]

Main 10/22/19

Empathy is in short supply between the engineering and the media buying teams. A developer would think that a business […]

Main 10/18/19

One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know […]

Main 10/14/19

Facebook recently announced Horizon, a VR multiplayer world. Inspired by Ready player one, Facebook is betting on Oculus to rely […]

Main 10/12/19