Big data, Real-time, Machine Learning In Ad Tech (as it is happening in other industries), we are dealing with three major technical challenges: 1) How […] Main 11/05/19
Chat beats Email One of the top posts in the ad tech field is Neil Patel’s “How I Grew My Dying Facebook Traffic.” […] Main 10/30/19
Agencies don’t innovate To be more truthful with the statement: agencies never innovated. It is a business model problem. A flaw in their […] Main 10/29/19
Mobile pages are slow Simple pages (simple layout, no complex UI components, few images) load faster. It’s a no brainer that if you compress […] Main 10/25/19
Your clients can’t handle your performance Major dips in performance are equally harmful as excessive growth. Your clients (or your own company) will question a performance […] Main 10/23/19
Everyone is ignoring your ad Same as everyone is ignoring your email, or your LinkedIn InMail, or your tweet. That’s not entirely true. A better […] Main 10/22/19
Media analysts don’t know how to code Empathy is in short supply between the engineering and the media buying teams. A developer would think that a business […] Main 10/18/19
Keeping humans in the loop One of the reasons why we humans are afraid of the uprising of the machines is that we don’t know […] Main 10/14/19
VR Ads Facebook recently announced Horizon, a VR multiplayer world. Inspired by Ready player one, Facebook is betting on Oculus to rely […] Main 10/12/19
Tracking users is easy, but it is not cheap There are a docent of user tracking tools in the market: Branch.io, Oribi, Mixpanel, even Facebook (if you use their […] Main 10/11/19