Skynet is stealing your ad money It’s not new news that bots are becoming more sophisticated, and acting like humans: filling up your landing page forms, […] Main 10/10/19
Deadlines create technical debt We were in the last stretch to ship a redesigned, reengineered, microservices-based analytics product. After a 6-months design phase, we […] Main 10/09/19
Client-side meta tags with React Helmet I was browsing the Demand Curve slack channels, and a common SEO-related problem came up: how do I get crawlers […] Main 10/08/19
Choosing the right chart for your data Facebook Ads Reporting, Google Data Studio, or Knowi are great reporting tools. They offer flexible data connectors and pre-built templates. […] Main 10/05/19
A lightweight framework for software development You are probably familiar with agile methodologies, such as scrum, or the shortly popular XP programming, or even the formless […] Main 10/02/19
Forward-thinking product roadmaps What do you do when you hit the end of your roadmap? If you know what your competitors are building, […] Main 10/01/19
About refreshing ads Some platforms give you the possibility to refresh your ads. Refreshing an ad means you are pausing an existing ad, […] Main 09/30/19
Getting ahead of the ad channels’ roadmaps If you’ve built a sophisticated ad set level budget optimizing tool, I bet you weren’t happy when Facebook launched the […] Main 09/26/19
1 min Growth Marketing Guide Julian Shapiro wrote an interesting Growth Marketing guide. The methodology is based on a 5-steps funnel: Acquisition, Conversion, Engagement, Revenue, […] Main 09/24/19
When to remove a platform from your Facebook campaign Facebook gives you 4 platforms where you can run your ad: Facebook (of course), Instagram, Messenger, and Audience Network. By […] Main 09/22/19