Posts in Main

The best distribution channel for your content

Amazon, Google, and Facebook are spending millions on building the best content recommendation systems. Their assumption is that based on […]

Main 07/27/19

When you run an ad on Facebook, the default channel is Facebook itself: users browsing through the newsfeed on their […]

Main 07/26/19

There are two primary, no-brainer, unsurprisingly shocking variables to take in consideration when you are designing a reporting tool: time […]

Main 07/25/19

Unless you are OpenX or DoubleClick, you don’t own the ad servers. You are using third-party servers from channels like […]

Main 07/23/19

One of the beauties of having your user base is that you can learn exactly who are the most engaged […]

Main 07/22/19

How do you know if a video will perform better than an image? Instinctively, a video is more engaging. It […]

Main 07/21/19

If you are running campaigns for your clients (or yourself) before turning any ad live, you need to structure a […]

Main 07/17/19

How do you decide how much to spend on Google or Facebook? It depends if today is the launch date, […]

Main 07/15/19

Putting aside the -most important- variables of audience and creative, how much control do you have over your campaigns? Channels […]

Main 07/11/19

The term “growth” has been synonymous of marketing for the past few years. A growth marketer should take marketing to […]

Main 07/09/19