Posts in Main

Business models for Ad Tech companies

There are two main axes when it comes to business models for ad tech companies: Transparency and Price. A company […]

Main 06/04/19

If I ask you what a product manager is, your response will be different from the next person I ask […]

Main 06/02/19

Data storage has become so cheap that we don’t worry about how junk we are storing… until we get the […]

Main 06/01/19

Context marketing is the most expensive form of marketing. Imagine that every time you write a blog, create an ad, […]

Main 05/31/19

Miscalculating your customer value can cost you a lot of money. If you are overoptimistic about how many repeat business […]

Main 05/29/19

Hiring a QA engineer will cost you an extra of around $86k per year. That’s easy to measure. What’s hard […]

Main 05/28/19

Having no visibility on your content engagement is like ignoring your marketing ROI. You might have years old links that […]

Main 05/27/19

Let’s suppose you can hire Seth Godin and Clotaire Rapaille (the two greatest marketers alive.) They work hard to tell […]

Main 05/26/19

Long gone are the days where you could sell pizza.com domain for 2.6M. The gold rush for domains is over, […]

Main 05/25/19

As easy as it is to extract data from the web, there is a lot of noise out there. Data […]

Main 05/23/19